🔗 Share this article

TikTok is introducing a fresh option that enables them to cut down on the volume of AI-created media appearing in their streams. This initiative comes as the service announced that it currently hosts more than 1 billion AI-generated clips.

Testing and Rollout

The new functionality is in a pilot phase over the coming weeks before a widespread launch. This development comes amid a increase in AI-generated material, spurred by recent content generation software.

AI Content on Other Platforms

It has been noted that approximately a tenth of the fastest-growing video streams on a popular video site only show clips produced artificially. A significant portion of this content is deemed “AI slop”, a term for substandard, mass-produced content that is often nonsensical or dreamlike.

“We know from our community that many people like content made with AI tools, including AI artwork to science explainers, and we intend to offer the community the ability to adjust the amount of that, depending on their own preferences,” said a spokesperson.

AI on the Platform

TikTok disclosed that there are presently 1.3bn videos on its network tagged as AI-generated. In total, in excess of 100 m media items are uploaded to the service daily, making AI content a minor percentage of its complete catalog.

How to Adjust Settings

Users will be capable of limit or boost the volume of artificial media they view by accessing the content preference feature in the application and picking AI-made media. Further subjects that currently be controlled under the setting cover news, style, aesthetics, and dance.

Content Labeling and Policies

Its guidelines require creators to label “realistic” artificially created content, and it bans malicious deepfakes of celebrities or critical incidents. Any believable artificial content that is unmarked can be taken down under its terms of service.

In addition, the platform will from now on attach an “AI-made” watermark to content made using its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This action is aimed to help prevent users from trying to evade the labeling process.

AI Literacy Programs

The company is furthermore introducing a $2 million AI literacy fund for professionals and groups to create educational content about responsible artificial intelligence. This initiative will benefit charitable organizations dedicated to training computer science.

Platform Protection

The platform has supported its content review process, during discussion over plans to make redundant numerous review team members in Britain. It is planning to eliminate hundreds of positions in its content moderation department in the UK capital, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.

A trust and safety lead stated that staff-based oversight would remain essential, but artificial intelligence can safeguard staff by removing the most harmful content before it has to be seen by people. The company announced a 76% decrease in disturbing and violent content reviewed by human moderators over the past year due to the use of its AI tools.

We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we also think it’s very important to limit contact with unsafe media as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”